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Kmart Australia shoppers are obsessing over a $40 puffer jacket from Kmart

Shoppers are obsessing over a $40 puffer jacket from Kmart – and it looks almost identical to styles costing four times the price

  • Kmart is selling a stylish double zip puffer jacket for a mere $40 
  • A similar jacket by Decjuba costs $169.95 and looks identical to the Kmart buy 
  • Style blogger ‘Kmart Insider’ highlighted the huge saving on Instagram 
  • The budget product would be an ideal winter staple 

In preparation for winter, Kmart is selling an affordable blue puffer jacket for only $40 – while similar styles from alternative brands cost four times the price.

Australian style blogger, who goes by the Instagram name ‘Kmart Insider’, highlighted the massive saving opportunity and emphasised how you don’t have to spend hundreds of dollars to look good.

She added how the ‘Drew Denim’ short puffer jacket from Decjuba retails for $169.95 and looks almost identical to the Kmart buy. 

Similar styles from alternative brands cost four times the price

Customers can now get their hands on a stylish blue puffer jacket from Kmart for only $40 (pictured left). Similar styles from alternative brands cost four times the price

Another blue puffer jacket by Decjuba (pictured) retailers for $169.95

Another blue puffer jacket by Decjuba (pictured) retailers for $169.95

‘Kmart got blue covered! Beat the chill in this outfit inspired by Decjuba,’ she captioned the social media post.

The $40 puffer jacket is available in two colours – stone blue and pink bronze – and is made from polyester.

It features a high neck design, cropped length, soft padding, long sleeves with ribbed cuffs and two side pockets.

In comparison the expensive Decjuba alternative also has a high neck design, pockets, front zipper and is made from both cotton and polyester. 

The $40 puffer jacket is available in two colours – stone blue and pink bronze – and is made from polyester

It features a high neck design, cropped length, soft padding, long sleeves with ribbed cuffs and two side pockets

The $40 Kmart puffer jacket is available in two colours – stone blue and pink bronze – and is made from polyester

After sharing the points of difference on social media, others seemed eager to purchase the winter staple from Kmart.

‘This is such a beautiful shade!’ one person wrote, another said: ‘I got this jacket the other day and love the colour.’

Earlier this year in April Kmart revealed a sneak peak of the new hotly anticipated winter clothing collection.

Kmart is preparing to launch its hotly anticipated winter clothing collection, which includes three remarkably stylish coats made with recycled materials

Kmart is preparing to launch its hotly anticipated winter clothing collection, which includes three remarkably stylish coats made with recycled materials

One of the standouts is a $35 'Teddy' shacket (pictured) - a hybrid between a shirt and a jacket

One of the standouts is a $35 ‘Teddy’ shacket (pictured) – a hybrid between a shirt and a jacket

The new line of products includes a $49 puffer jacket filled with repurposed polyester and a $35 ‘Teddy’ shacket – a hybrid between a shirt and a jacket.

But the true showstopper is perhaps a chic longline fur coat, which wouldn’t look out of place on a high-end fashion rack.

While the price has not yet been disclosed, it’s sure to be considerably cheaper than similar styles on the market.

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