AUSTRALIA

Hey Bud: Mates sell 10,000 hemp products in just five days

A trio of best mates have sold more than 10,000 products in five days after launching two new hemp-infused products to their successful skincare range. 

Oliver Watts, 26, Fedele D’Amico, 25, and Alex Roslaniec, 26, from Melbourne, started their company Hey Bud just 20 months ago and have fast made a name for themselves in the skincare industry.  

The two new additions – the $32.99 Hemp Gel Cleanser and the $44.99 Hyaluronic Acid Hemp Serum – had a waiting list of 27,000 customers and within five days of the launch the initial 10,000 units sold out. 

Alex Roslaniec, 26, Fedele D’Amico, 25, and Ollie Watts, 26, are the founders of Hey Bud Skincare

Many have shared before and after photos of their skin after using the new cleanser and serum alongside the Hey Bud mask

Many have shared before and after photos of their skin after using the new cleanser and serum alongside the Hey Bud mask 

The two new products (centre and right) have been in the works for the past 12 months

The two new products (centre and right) have been in the works for the past 12 months 

The cleanser is formulated with hemp seed oil to regulate oil balance on the skin while the lightweight serum contains hyaluronic acid, cucumber and Betaine for a plumped and moisturised skin tone.

Five star reviews and before and after photos have flooded in from customers who are thrilled with their results, with many noting a significant reduction in redness, acne and excess oil. 

‘They did it again! So thrilled Hey Bud has come up with more hemp products. Their cleanser and serum are to die for,’ one woman wrote.  

‘I have been with delighted with the results since using your products, especially the serum! I have suffered with problem skin since my teenage years and continue to suffer in my mid fifties. These products are beautiful to use and smell divine.’    

Hey Bud rose to fame with its $49.99 hemp facial mask which claims to fade pigmentation, dark spots and scarring

Hey Bud rose to fame with its $49.99 hemp facial mask which claims to fade pigmentation, dark spots and scarring

Five star reviews and before and after photos have flooded in from customers who are thrilled with their results, with many noting a significant reduction in redness, acne and excess oil

Five star reviews and before and after photos have flooded in from customers who are thrilled with their results, with many noting a significant reduction in redness, acne and excess oil

Why is hemp seed oil beneficial for the skin? 

Hemp seed oil contains a powerful omega-6 fatty acid called Gamma-Linolenic acid. 

Because it is an essential fatty acid, it means that your body doesn’t produce it and needs to derive it from external sources. 

While promoting new cell generation and skin growth, Gamma-Linolenic acid also has anti-inflammatory properties.

This soothing effect on the skin helps prevent irritation, which can lead to a decrease in acne and psoriasis, all while restoring the skin’s moisture barrier.

 

Since launching in 2019 Hey Bud has become Australia’s number one hemp skincare brand and have had more than 100,000 customers. 

The brand’s more than doubled its revenue every year and is on track to hit $10million in sales by 2022.  

Hey Bud rose to fame with its $49.99 hemp facial mask which claims to fade pigmentation, dark spots and scarring; the men came up with the idea of selling cannabis skincare after Fedele’s mother, a beauty therapist, ordered hemp seed oil products from the United States in 2018. 

‘She found that hemp seed oil perfectly moisturised her face and decreased redness around her most sensitive spots. At this point in time, it was very difficult to source any Australian based hemp products,’ Alex told FEMAIL previously. 

The brand's more than doubled its revenue every year and is on track to hit $10million in sales by 2022

The brand’s more than doubled its revenue every year and is on track to hit $10million in sales by 2022 

Hemp seed oil contains a powerful omega-6 fatty acid called Gamma-Linolenic acid

Hemp seed oil contains a powerful omega-6 fatty acid called Gamma-Linolenic acid

The Hemp Clay Mask ($49.99)

The Hemp Clay Mask ($49.99)

‘After doing extensive research and understanding the benefits of hemp for the skin, we set out with the idea to bring high quality hemp skincare to Australia. 

‘We partnered up with one of Australia’s most experienced chemists to source our first sample. From there, the brand exploded with many customers loving our natural, vegan mask.’  

Hey Bud saw a 1,160 per cent sales increase in the six month period between March 2020 and August 2020 when the nation was in a coronavirus lockdown, selling out twice. 

‘We noticed a huge influx of new customers during the pandemic with the rise of the self-care movement and we were delighted to support our customers during a hard time, making their wine and Netflix night feel that little bit better with a face mask,’ Ollie said. 

They attribute their success to the fact it does what it says it will – tightens pores and leaves skin oil-free.  

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