Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood

From Jameson’s virtual push for St Patrick’s Day to Kraken and The Vaccines’ sea-inspired collaboration, we look back at some of the best marketing campaigns from February.

Jameson paid US drinkers to take St Patrick’s Day off

Spirits brands revealed their latest initiatives to tap into global celebrations, such as St Patrick’s Day (17 March) and International Margarita Day (22 February).

Jameson offered to pay 1,000 people to take the annual Irish holiday off work this year, while Patrón Tequila teamed up with UK bars to deliver 30 types of the classic serve to consumers at home.

This year, Italian liqueurs maker Luxardo celebrates its 200th anniversary, and The Vaccines frontman Justin Young partnered with Kraken spiced rum to record a sea shanty.

Over the following pages, we name our pick of the top marketing initiatives launched in February 2021. 

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