British start-up Tidal Rum has surpassed its crowdfunding goal of £150,000 (US$204,600) with seven days left in its campaign.
Tidal Rum maker Shorts Boy Distillery was founded in 2019 by Harry Couthard and Ben Clyde-Smith.
Last month, the duo launched a Seedrs crowdfunding page to raise money for the rum brand’s expansion in the on-trade.
As of today, with one week to go before the campaign closes, Tidal Rum has raised £202,325 (around US$275,884) from 228 investors – 134% of its original target.
Inspired by the Channel Islands, Tidal is a blend of four cask-matured rums from Jamaica, Barbados, the Dominican Republic and Trinidad.
It is infused with ‘lightly oak smoked’ pepper dulse seaweed – a botanical found on the shores of Jersey.
The brand already works with distributors including Matthew Clark, Amathus Drinks, Enotria & Coe and Speciality Drinks, and plans to use its newly raised funds to amplify its sales, marketing and social media presence.