Food

Thunder Drinks premieres fruity pink gin

17th June, 2021 by Kate Malczewski

UK-based Thunder Drinks has moved into the pink gin category.

Thunder Really Pink Gin is made with berries

Thunder Really Pink Gin gets its vibrant colour from elderberries, raspberries and redcurrants.

It has a backbone of traditional gin botanicals, including juniper, coriander, angelica, sweet liquorice, cassia and orange.

The 37.5% ABV spirit was made at Thames Distillers by master distiller Charles Maxwell, and is available to purchase for £29.98 (US$42) per 700ml bottle at thunderdrinks.co.uk.

Thunder Drinks’ portfolio centres on flavoured spirits, and includes Thunder Toffee & Vodka, Rhubarb-Flavoured Vodka with a Hint of Ginger, and Frejya’s Crema Custard Liqueur.

This year, flavoured gin sales in the UK surpassed £500 million (US$705m) for the first time, with 30m bottles sold.

The flavoured gin subcategory now represents a 40% market share of total gin in both volume and value, according to the Wine and Spirit Trade Association.



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