Food

The world’s best-selling Tequila brands

1st July, 2021 by Alice Brooker

While the past year caused many spirits categories to lose steam, agave spirits gained traction, boosted by celebrity investments in the category. We present the top seven brands at their peak.

Only two Tequilas saw a decline in sales in this year’s ranking

In a year where many categories lost sales, the Tequila category registered a healthy 9.3% growth in 2020. Celebrity-backed Tequilas played an important role in this trend, with singer Rita Ora, reality TV star Kendall Jenner and actor Kevin Hart joining an increasing number of stars who have become the faces of Tequila and mezcal brands. While controversy surrounding cultural appropriation of celebrity Tequila branding has reached the news, it hasn’t prevented a rise in consumer attraction towards the category.

The top three brands in our ranking remained the same as in 2019.

Earlier this month, we released our Brand Champions 2021 report outlining the sales of the world’s biggest spirits brands. Based on our findings, we’re counting down the biggest-selling agave spirits on the market now.

Click through the following pages to discover the top seven best-selling Tequilas of 2020, listed in order of their nine-litre-case sales.

Data listed is to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021 report.



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