Rapper Snoop Dogg, co-founder of Indoggo Gin, has launched a branded tour bus that will travel the US offering tastings.
Snoop Dogg’s gin launched in the US last year in partnership with his friend Keenan Towns, co-founder of Trusted Spirits, a drinks supplier that develops celebrity wine and spirits brands, and importer Prestige Beverage Group.
The rolling envoy is branded ‘Indoggo’ combined with the tagline ‘remix your gin’. It has begun its first nationwide bus tour across US and made its first stop in Los Angeles, California, on 20 October.
“I am thrilled to bring the refreshing and smooth taste of Indoggo Gin to people across the country,” said Snoop Dogg.
“This laid-back, California-style gin is something light, fruity and slightly sweet that anyone can sip on and goes great with lemonade.
“I can’t wait to bring this travelling tour nationwide so everyone can experience my remix on gin.”
Indoggo Gin has been distilled five times and is made with seven botanicals, including orange, coriander and cassia, before being infused with a strawberry flavour.
The bus will make stops in various US cities along the way, popping up to serve tasters of Indoggo Gin, as well as launching activations and exclusive giveaway opportunities for those aged 21 and over.
“We’re so excited to take this 40-foot mobile pop-up to retail stores, bars, restaurants and nightclubs all over the country,” said Towns.
The rolling envoy is set to make stops at retail locations, music festivals, prominent sporting events and non-profits chosen by the rapper. Snoop Dogg himself will also make guests appearances at select spots as the bus makes its way across the country.
“Our goal is to educate and entertain our growing Indoggo Gin family,” added Marc Weisberg, also a co-founder of Trusted Spirits.
Earlier this year, Actor Dwayne ‘The Rock’ Johnson, co-founder of Teremana Tequila, also unveiled a branded tour bus, which travelled the US handing out cocktails.