MMA and UFC fighter Jorge Masvidal has agreed a distribution partnership with Webb Banks to launch his Recuerdo Mezcal brand in multiple markets.
Webb Banks will distribute the brand in the Caribbean, Central America and travel retail – including cruise lines and the military channel.
The development comes following the brand’s ‘successful’ launch in the US last year. It is also available in domestic and duty free markets in Mexico.
Gustavo Valdor, international commercial director for Recuerdo Mezcal, said: “We’re thrilled to have the opportunity to work with Webb Banks to expand our footprint in markets where mezcal enthusiasts will be able to enjoy a true taste of Oaxaca.
“With Webb Banks’ expertise, the unique flavour in each ‘besito’ of Recuerdo Mezcal, whether with the agave worm or without, and with the recognition that Jorge Masvidal brings to the table, we’re confident that consumers in our new markets will embrace us.”
Made in Oaxaca, Mexico, the spirit is made from sustainably harvested agave and has a smoky flavour profile.
It is available ‘con gusano’, meaning with a worm, which is said to give the mezcal a ‘silky texture’ and added complexity.
Jose Castellvi, vice-president of travel retail and spirits at Miami-based Webb Banks, said: “Consumers in the Caribbean and Central America understand and appreciate high-quality agave spirits and we’re very excited for the opportunity to work with Jorge Masvidal to introduce people to Recuerdo Mezcal.
“With its authentic heritage, unique taste profile and artisanal production, Recuerdo Mezcal is the perfect fit for our portfolio of exceptional spirits.”
Yesterday (22 September), e-commerce and data solutions provider for beverage alcohol brands Thirstie revealed the online shopping habits of Tequila and mezcal fans in the US.
In other news, earlier this year Melbourne-based producer Top Shelf International revealed plans to build a distillery to produce Australian agave spirits.