Bacardi-owned Patrón Tequila has teamed up with private members’ club Annabel’s to create a limited edition bottle to raise money for the Amazon rainforest.
Created by London-based Annabel’s, the design for the Annabel’s x Patrón Reposado bottle is inspired by the members’ club and the Brazilian rainforest.
The bottle and box use Annabel’s Jungle Bar for its design, featuring some of the hand-drawn illustrations that cover the mirror-panelled walls of the room. The packaging is also fully recyclable.
The partnership, said to be a first for the London club, is part of the Annabel’s for the Amazon initiative.
On 30 September 2021, the venue will host celebrities, members and environmentalists for the inaugural Annabel’s for The Amazon event, which aims to help save the rainforest.
The event will be hosted by The Caring Family Foundation in collaboration with One Tree Planted. Through the event, the organisations hope to plant one million trees by March 2023, equivalent to approximately 600 hectares of forest restored and equal to 4.2 Hyde Parks.
Proceeds from the sale of the limited edition bottle will be donated to the reforestation of the Brazilian rainforest.
It is available exclusively to buy from Selfridges’ website and stores for an RRP of £85 (US$117) per 700ml bottle. Each bottle sold will plant 22 trees.
Furthermore, three Patrón Amazon cocktails will be available at Annabel’s during September, with the partnership planting an extra 10 trees for each drink sold.
Last month, the Tequila brand named the top 10 UK finalists who will progress to the next stage of the Patrón Perfectionists Cocktail Competition 2021/22.