British drinks start-up Hacien has secured £500,000 (US$686,430) worth of investment and will launch its inaugural Tequila range in the UK this year.
Seb Francis and Jordan Myers founded Hacien after spotting an ‘opportunity to revolutionise Tequila’ in the UK market.
Following several trips to Mexico to visit ‘hundreds’ of distilleries, the pair is preparing to launch three Tequilas in the UK by the end of 2021.
The range will comprise Hacien Tequila Blanco, Tequila Añejo Cristalino and Pineapple Tequila Blanco.
Each expression sits at 38% ABV. The Blanco and Pineapple Blanco variants will retail for RRP £35 (US$48) per 700ml bottle, while the Añejo Cristalino will be priced at RRP £75 (US$103).
Seb Francis, co-founder of Hacien, said: “We’ve spent the last 18 months carefully crafting and developing Hacien so we can launch with a range of drinks that turn people’s perception of Tequila on its head.
“Tequila is incredibly popular in the USA where it is usually sipped or mixed into cocktails like gin.
“We wanted to develop a premium Tequila using 100% Blue agave, so it has naturally sweeter flavour. Now we’ve reached our funding target and have some great investors on board we’re ready to gear up for the launch of our three products later this year.”
Francis and Myers will put the £500,000 investment towards covering the day-to-day running of the business and developing the brand, including marketing initiatives, product development and production.
Among the brand’s investors is Doug Bouton, co-founder of Halo Top ice creams.
Bouton commented: “What Hacien aims to do with its range will change the way we think about and drink Tequila. When launching Halo Top, we had an ambition to disrupt and improve a saturated market and that drive is very similar to what Hacien wants to do within the spirits sector.
“I’m excited to see the brand and its range of flavours launch later this year and be part of the business going from strength to strength.”
In other Tequila news, earlier this month reality TV star and model Kendall Jenner’s 818 Tequila brand moved its production and partnered with non-profit Sacred in a bid to “create a new standard for sustainability”.