Food

Edrington sells Snow Leopard Vodka

26th July, 2021 by Nicola Carruthers

The Macallan owner Edrington has sold Snow Leopard Vodka to Next Frontier Brands for an undisclosed sum.

Snow Leopard Vodka is described as a ‘socially conscious’ brand

Established in 2006, Polish vodka brand Snow Leopard is distilled six times and filtered twice through charcoal.

Next Frontier Brands said the deal added a ‘socially conscious’ vodka to its portfolio of spirits. The brand has contributed more than US$500,000 to the Snow Leopard Trust to date.

Snow Leopard will tap into the consumer preference for ‘premium, purpose-driven brands’, Next Frontier added.

“Snow Leopard has gained exceptional traction in focus markets like South Korea and the USA, and is well positioned to increase its global market share in other premium vodka markets,” said Joe Magnacca, president and chief executive officer for Next Frontier Brands.

“We will continue to build brand equity and strategically scale globally.”

According to Next Frontier, the global vodka market is predicted to reach US$56.4 billion by 2027. The category will be led by the premium segment, which is forecast to rise at a CAGR (compound annual growth rate) of 10.3% from 2020 to 2027.

Snow Leopard Vodka is the latest acquisition by Next Frontier Brands, following the purchase of non-alcoholic ‘spirits’ producer Fluère Drinks in February 2021 and UK-based Bottomley Distillers in 2020.

Headquartered in Colorado, US, Next Frontier produces cannabidiol (CBD) products including CBD-infused Muhu Gin, and the Quindness and Human Qind skincare brands.

The firm recently named former Amber Beverage Group CEO Seymour Ferreira as CEO of global beverages.

Last month, Edrington acquired a minority stake in Berry Bros & Rudd’s No.3 London Dry Gin and revealed a double-digit sales drop for its latest financial year.



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