Food

Bombay Sapphire creates two new RTDs

14th April, 2021 by Melita Kiely

Gin brand Bombay Sapphire is expanding its ready-to-drink (RTD) portfolio with two new expressions: Bombay Bramble and Tonic, and Bombay Sapphire and Light Tonic.

The trio of Bombay Sapphire RTDs

The new RTDs will join the brand’s signature Bombay Sapphire and Tonic. Each 250ml can has an ABV of 6.5%.

Bombay Bramble and Tonic will be available from UK retailers, including Sainsbury’s, Ocado and Waitrose from mid-April, before launching in Nisa and Tesco stores from May.

Bombay Sapphire and Light Tonic will be available from retailers, including Morrison’s, Ocado and Waitrose from mid-April, Nisa from May and Co-op from September.

Natasha Curtin, Bombay Sapphire global vice president, said: “Summer is just around the corner and the popularity of ready-to-drink just continues to grow.

“Whether it’s al fresco events, relaxing at home, entertaining friends or on the move, the pre-mix is skilfully crafted to showcase the signature juniper and citrus notes of Bombay Sapphire gin.

“We have also seen research that shows 90% of RTDs are consumed in the home, which is testimony to the versatility of the category.

“The beauty of the Bombay Sapphire ready-to-drink portfolio comes from an emphasis on convenience but not at the expense of taste or quality. Our expertly balanced gin is perfectly mixed with the tonic, offering our fans a premium, bar-quality cocktail.”

Last month, Bacardi-owned Bombay Sapphire unveiled a new sunset-inspired gin as part of its Special Editions series.

The brand is also aiming to become the first gin made using entirely certified sustainable botanicals.



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