The general manager of the Microsoft Studios marketing group tweeted that new information about the Xbox Series X mini fridge will arrive next month.
Aaron Greenberg, general manager of Xbox Games marketing, recently revealed that more information about the upcoming Xbox Series X Mini-Fridge will be revealed next month, and is set to launch this holiday season. The Xbox Series X Mini-Fridge was originally shown during Xbox’s E3 2021 showcase, but there has been little-to-no information about the project since.
After the reveal of Microsoft’s Xbox Series X, fans took to social media to joke about Microsoft’s new console and poke fun at how it looked more like a mini-fridge than a gaming system. The company decided to join in on the joke, and gained exposure by making an Xbox Series X Mini-Fridge and sending models of the creation to a few celebrities, such as Snoop Dogg. It didn’t stop there, however, as Microsoft also collaborated with The Rock’s energy drink brand, ZOA, and promoted the drink in an Xbox Series X Mini-Fridge to some influencers. This joke-turned-legitimate-product is now set to be released later this year.
Replying to a tweet that called upon him for an update, Greenberg tweeted that more details about the Xbox Series X Mini-Fridge would be revealed next month. In April, Greenberg promised fans that if Xbox won Twitter’s “Best Of Tweets: Brand Bracket” competition, Microsoft would go ahead and make Xbox mini-fridges a real product. Urging fans to vote, Xbox eventually triumphed over Skittles, fulfilling Greenberg’s vow. Now, Greenberg made it clear that the Xbox Series X Mini-Fridge will be debuting to the general public this “holiday.”
So great Brad, I’m gonna say this worked. We will share more information next month on the Xbox Series X Mini-Fridge launch this holiday. #XboxandChill 💚🙅🏼♂️🥶
— Aaron “Day One On Game Pass” Greenberg 🙅🏼♂️💚U (@aarongreenberg) September 23, 2021
Although there was – and continues to be – curiosity around the Xbox Series X Mini-Fridge, the project did not make an appearance at Xbox’s gamescom 2021 showcase this past August. Microsoft however announced more other hardware coming out this holiday, possibly alongside the Xbox Series X Mini-Fridge. This included the limited special edition Halo Infinite Xbox Series X, Halo Infinite Elite Series 2 controller, and Forza Horizon 5‘s Xbox controller that comes with exclusive DLC.
Although it is now known that more Xbox Series X Mini-Fridge details will be unveiled next month, there is no information for the date or time of said announcement. There is also no information about the product’s cost, availability or final design. Regardless, the Xbox Series X Mini-Fridge will be out by the end of the year – a satirical Xbox internet joke has officially become a reality.
Source: Aaron Greenberg/Twitter
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