Entertainment

‘Dune’ Over The Moon On Thursday With $5.1M Previews

Legendary and Warner Bros. sci-fi epic Dune excavated $5.1M from 6PM showtimes at 3,200 theaters. The Denis Villeneuve directed adaptation of the Frank Herbert novel was made available on HBO Max streaming service as early as 3PM PST/6PM EST.

That figure bests the pre-pandemic take of Villeneuve’s previous sci-fi spectacle, Blade Runner 2049 in 2017 which saw $3.5M from 7PM showtimes on its way to a $12.5M Friday and $32.8M opening, the director’s best domestic opening. Tracking estimates for Dune are in the $30M-$35M. Advance ticket sales indicate a number much higher, but we’ll need today and into Saturday to see how front-loaded business is as these day-and-date films have a tendency to bring the fans out first, before the general audience decides that they’re not going to the cinema. Dune‘s Thursday also beats the $4.1M made by Warner Bros/HBO Max’s The Suicide Squad which began previews at 7PM and turned in a $12.1M Friday, and $26.2M opening weekend; the second-best for an R-rated movie during the pandemic. Dune‘s Thursday also bests the previews of Halloween Kills which did $4.85M. That R-rated movie was available day-and-date on the subscriber paid tier of Peacock, but that didn’t seem to dilute the box office as it posted a $22.8M Friday, $49.4M opening weekend. It’s a different case with Dune and HBO Max since the service has a bigger penetration than Peacock.

The movie, which was shot in Imax cameras, is overperforming in the large format exhibitor’s auditoriums, driving 30% of last night’s box office. Note, in Canada, Dune is on a pure theatrical window since the country doesn’t have HBO Max yet.

Four hundred two Imax screens delivered $1.5M yesterday. The figure marks a new wide-release indexing record for Imax on a Thursday night in North America, topping Christopher Nolan’s Dunkirk ($1.59M/28.9% of a total $5.5m in July 2017).

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